Red Bull Music Academy US Launch
I worked with Your Majesty as a creative director to launch Red Bull Music Academy Radio in the US. The campaign idea is "You Need to Hear This". We developed objects like magazines and wildpostings and packaging to further expand on the urgency and explain why RBMA Radio is the coolest, most underrated internet radio station out there.
Role: Designer & Design Director
We Made a Magazine
We Made Some Cool Packaging
The package actually folds into a sound dock for your phone.
We Stuck Some Ads to Walls
Sometimes We Painted Them to walls.
We made a ton of banners
And the cool part, is that you can actually listen to the shows live via the banner.