In Bloom - Mixed Cuture and Spontaneous Ales from Other Half
Other Half is known for its line of IPAs. However up in the Finger Lakes, the head brewer had another project brewing. He was building a mixed fermented sour program and we needed to figure out how to sell it. We called the program “In Bloom” to reference our Bloomfield location and tie into nature and the natural way of producing these open air ales. I designed the logo as well as the package system for the mixed ferm and wine inspired ales in this program.
Photos courtesy of Dave Jones