Other Half Label Design & Naming
When I started at Other Half, our marketing strategy was simple. Come up with unique one-off beers every week at every location to generate hype. Every week I was responsible for 4 new label designs. Although I designed 90% of the labels myself, I also worked with artists to help create a little variety. The marketing strategy is shifting with growth but the focus on variety and emphasis on creativity still thrives. Here are some of my favorite labels.
Some of my favorite beers I named are Pigeon Soup, 4 EZ Payments, Thank You For Juicing. Crab Dust, Spinach, Free Refills, Dank Ivy & Sorry!
Special thanks to artists like E$, Todd Purse, Stout Design, Tony Bartolucci & Morning Breath for their help along the way.